6 AI prompts for faster listing descriptions

Creating detailed, accurate, and compliant real estate listing descriptions can be a time-consuming task, especially in NYC. These seven AI tools simplify the process by turning raw property details into polished, MLS-ready descriptions in minutes. Here's what you need to know:

• Complete Listing Generator: Transforms basic property details into structured, MLS-compliant descriptions.
• Co-op Rules Prompt: Handles NYC co-op-specific requirements like board approvals and policies.
• Photo-Based Builder: Creates descriptions centered around your top property photos.
• Two-Version Creator: Generates both neutral and aspirational descriptions for different audiences.
• Summary & Headline Generator: Produces concise summaries and attention-grabbing headlines.
• Building Features Prompt: Focuses on amenities and building-specific details.

These tools save time, improve consistency, and help agents focus on client relationships while staying compliant with regulations.

Use AI (ChatGPT) To Write Your Real Estate Listing Descriptions

1. Complete Listing Description Generator

This AI tool takes your raw notes and transforms them into polished, MLS-ready descriptions that grab buyers' attention. Whether it's basic property details or specific co-op requirements, it delivers professional, ready-to-use copy in no time.

How does it work? It uses a structured template to process your input, ensuring all key buyer details are included. Simply provide information like square footage, maintenance fees, building amenities, and nearby transit options. The AI then crafts a flowing narrative that seamlessly highlights interior features, building perks, and location advantages.

Creates MLS-Ready Descriptions in 200–250 Words

The generator formats its output to meet MLS standards, ensuring descriptions fit the 200–250 word limit. This keeps your listing compliant while retaining the details that attract potential buyers.

Example Input:
"2BR/1BA, 850 sq ft, $3,200 maintenance, 4th floor, east exposure, renovated kitchen 2022, doorman building, laundry room, 0.2 mi to 4/5/6 subway, Whole Foods across street, no pets allowed, board package required."

Example Output:
An engaging headline like "Bright East-Facing Two-Bedroom Near Union Square", followed by well-organized paragraphs that cover the home's interior, building amenities, and neighborhood highlights.

Adjustable Tone: Neutral or Aspirational

The tool allows you to tailor the tone of the description to suit your brand. Whether you prefer straightforward, fact-driven language or a more lifestyle-focused approach, it adapts to resonate with your target audience. For luxury properties, it might highlight premium finishes like custom millwork, while for starter homes, it could emphasize smart layouts and space efficiency. Experimenting with tone helps you discover what appeals most to your clients.

Highlights Photos, Amenities, and Policies

To create cohesive marketing materials, the generator integrates your top three photos into the description. For example, if your best shots showcase a renovated bathroom, outdoor terrace, and fitness center, the AI ensures these features are emphasized in the narrative.

Essential building policies - like pet restrictions or board approval requirements - are included in a straightforward manner, avoiding subjective claims or guarantees. This ensures your descriptions are not just compelling but also compliant and accurate, making them a reliable tool for fast and effective listing creation.

2. Co-op Rules and Board Requirements Prompt

When it comes to New York City co-ops, clarity and precision are non-negotiable. This AI prompt transforms complex board requirements - like financial qualifications, application steps, and building policies - into straightforward, easy-to-understand language. It complements detailed MLS descriptions by focusing on the unique aspects of co-op living.

Aligns with Fair Housing Guidelines and NYC Co-op Standards

Carefully crafted language is crucial to meet Fair Housing regulations. This prompt ensures the use of neutral, fact-based phrasing. For instance, instead of vague or potentially biased language, it produces clear statements like: "Building policy requires submission of a board package for review." This approach communicates necessary information while avoiding any unintended implications.

Creates MLS-Ready, Streamlined Descriptions

For co-op listings, this tool organizes essential details - such as board requirements and building policies - into concise, MLS-compliant narratives. These descriptions help inform potential buyers while managing expectations effectively.

Highlights Key Features: Photos, Amenities, and Policies

This prompt doesn’t stop at policies. It integrates essential building details with eye-catching visuals, such as top-tier photos and amenities, while seamlessly incorporating mandatory disclosures. The result? A balanced presentation that informs and engages prospective buyers.

3. Photo-Based Description Builder

This tool takes your top three property photos and turns them into a visually driven story, helping potential buyers imagine themselves in the space. By using the images as the backbone for each paragraph, it ensures a natural connection between the visuals and the text. From there, the descriptions are tailored to meet compliance standards and match your preferred tone.

Creates MLS-Ready Descriptions with Precision and Flexibility

Designed to fit MLS requirements, the Photo-Based Description Builder generates concise, image-focused paragraphs that stay within word count limits while remaining engaging. Each paragraph corresponds directly to a specific photo, keeping the descriptions clear and free of fluff. The tool also monitors word count to ensure compliance with MLS guidelines, delivering descriptions that are both informative and polished.

For instance, if you provide these inputs: "Photo 1: sunlit living room with balcony access; Photo 2: modern kitchen with stainless appliances; Photo 3: rooftop deck with skyline views", the AI will create a sequence of paragraphs that highlight these features in order. This step-by-step approach helps buyers visualize the property as they read, making the listing more engaging and easier to remember.

You can also choose a tone that suits your branding. Opt for a neutral tone with straightforward details like "South-facing living room with hardwood floors", or go for an aspirational style with phrases like "Sunlit living room offers a welcoming space for relaxation and entertaining." Both approaches stick to verifiable details, ensuring accuracy.

Pairs Visuals with Key Property Highlights

Much like a full listing generator, this tool uses photos to shape compelling property descriptions. It prioritizes features based on their visual appeal and market relevance, ensuring standout aspects are highlighted first. Additionally, the tool performs automated compliance checks to confirm that all required disclosures are included and accurate, giving you peace of mind while saving time.

4. Two-Version Description Creator

This tool takes property descriptions to the next level by offering two distinct versions tailored to different buyer preferences and marketing channels. Using the same property details, it crafts one description with straightforward, factual language and another with a more engaging and aspirational tone. Both versions stay within MLS word limits, ensuring accuracy while appealing to different audiences. With this dual approach, you can test which style resonates better or use them strategically across platforms.

Customizable Tone (Neutral or Aspirational)

You can choose between two tones: a neutral, fact-based style or a more aspirational, emotionally engaging one. For instance:

• Neutral: "800 sq ft one-bedroom with south-facing windows."
• Aspirational: "Bright corner one-bedroom filled with natural light."

This flexibility allows you to adapt the description to the context, whether it’s for MLS platforms that prefer straightforward details or for social media posts and marketing materials that benefit from a more dynamic tone. Both versions include essential details like square footage, maintenance fees, and building policies, but the presentation shifts to suit the audience.

MLS-Ready and Concise

The tool ensures that descriptions are formatted to meet MLS requirements, staying within word limits without sacrificing key details. It prioritizes the most appealing features - such as location, recent renovations, standout characteristics, and building amenities - placing them at the start of the description for maximum impact. Less critical information is condensed or moved to the end, ensuring the copy grabs attention right away.

Covers Key Features and Policies

For co-op listings, the descriptions include important disclosures like board approval requirements and sublet restrictions. For condos, they detail common charges and building rules. Both versions maintain consistent accuracy while adapting the tone to fit the intended audience.

This two-version strategy also enables A/B testing, helping you determine which style generates more interest or inquiries. You could even alternate between the two - using one for initial marketing and the other for follow-up campaigns - to keep your messaging fresh and targeted.

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5. Short Summary and Headline Generator

This tool takes your detailed, MLS-ready property descriptions and transforms them into short, impactful summaries and headlines for use across multiple platforms. Since many real estate websites showcase brief property previews before users dive into full descriptions, having concise, attention-grabbing text is key to sparking interest. These summaries act as a quick snapshot, complementing the longer descriptions by highlighting the property's standout features.

The generator distills the full property details into essential selling points that fit within tight character limits. Rather than simply shrinking the original description, it emphasizes the most appealing aspects - like "Corner 1BR with Terrace" or "Renovated Pre-War with Doorman" - to intrigue potential buyers and encourage clicks.

Creates MLS-Ready Headlines and Summaries

The tool produces multiple headline options (5–9 words) that meet MLS standards and character limits. Examples include:

• "Bright Corner One-Bed with Views"
• "Renovated Heights Co-op with Terrace"
• "Sun-Filled 1BR Near Promenade"

These short, punchy headlines are perfect for A/B testing across marketing channels. For summaries, the tool crafts 140-character descriptions that highlight the property's key features without unnecessary filler. They're ideal for social media posts, email subject lines, or listing previews where every word counts.

Ensures Compliance with Housing Rules

All generated headlines and summaries are carefully designed to avoid problematic language that could lead to compliance issues. Instead of using subjective or promotional terms like "luxury" or "perfect", the tool sticks to factual details such as square footage, recent upgrades, or specific amenities. For NYC co-ops, it includes neutral phrasing about board approval when applicable, ensuring descriptions remain accurate and within legal guidelines.

6. Building Features and Amenities Prompt

This specialized prompt zeroes in on building-specific details that can heavily influence a property sale. Unlike broader property descriptions, it highlights the amenities, policies, and features that shape the overall experience of living in the building. From doorman services to pet policies, these details help buyers see what the building offers beyond just the unit itself.

Instead of presenting a basic checklist like "gym, laundry, doorman", the tool turns raw data into a vivid narrative. For example, rather than simply listing features, it crafts descriptions that allow buyers to imagine their daily lives in the building - an especially effective approach for NYC properties, where amenities often justify higher price points. This tool works hand-in-hand with other AI-driven prompts by focusing exclusively on building-specific features, adding depth to the overall property description.

MLS-Ready Formatting

The prompt structures building information to align with MLS standards while ensuring all critical details are covered. It might start with standout features like "24-hour doorman and a fully equipped fitness center", follow with practical amenities such as "on-site laundry on every floor", and wrap up with key policy details like "financing allowed up to 80%." This streamlined format ensures even a quick glance captures the building's most appealing aspects.

Customizable Tone & Compliance

The tone can be tailored to suit the listing - whether neutral or more aspirational - while maintaining strict compliance with industry standards. This ensures the descriptions remain engaging without overstepping boundaries.

The language used is clear and factual. For instance, instead of subjective phrases like "family-friendly" or "safe", it focuses on specifics such as "0.3 miles to the nearest subway station" or "on-site laundry facilities." For co-ops, it includes mandatory disclaimers like "Board approval required; policies subject to confirmation", ensuring no unverified claims are made regarding board decisions or subletting rules.

A 2024 report revealed that using this approach resulted in a 22% increase in buyer inquiries. By refining how building features are presented, this method enhances the overall property narrative, making both the unit and its building more appealing to potential buyers.

Flexible Tone Options

Whether you prefer a neutral or slightly aspirational tone, the checker adapts to your needs while maintaining compliance. For neutral listings, it sticks to straightforward facts like "Spacious living room with southern exposure." For a more engaging tone, it allows descriptive yet factual language, such as "Sun-filled living room with city views." Both approaches ensure your copy remains compliant without sacrificing appeal.

To wrap up, the tool provides a final checklist that confirms the absence of risky language, verifies word count limits, and ensures all building policies are presented as facts, not promises. This comprehensive review process simplifies compliance while helping you create polished, professional listings.

Prompt Comparison Chart

Select the AI prompt that aligns with your workflow and property type. These tools are designed to streamline your process while maintaining a professional standard. Here's how they stack up:

The Complete Listing Description Generator works best for standard rental and condo listings, delivering detailed descriptions that adhere to MLS guidelines. If you're handling NYC co-op listings, the Co-op Rules & Board Prompt ensures your descriptions meet specific disclosure requirements and NYC co-op protocols.

For a visual-first approach, the Photo-Based Description Builder generates text based on property images. While it captures visual appeal effectively, it may miss some technical details. The Two-Version Description Creator offers flexibility by providing both neutral and aspirational tones, allowing you to choose the best fit. If you need a concise, catchy description for a portal listing, the Summary & Headline Generator creates brief descriptions and headlines under ten words. Meanwhile, the Building Features Prompt focuses on highlighting properties with standout amenities. Lastly, the Fair Housing Compliance Checker ensures your descriptions meet compliance standards by scanning for problematic language.

A common workflow might involve generating a full listing, running a compliance check, and then creating a brief portal summary. The table below summarizes each tool’s strengths, making it simple to find the right prompt for your needs.

Prompt Type	Ideal For	Output Length	Primary Compliance Check
Complete Listing Generator	Standard rentals and condos	200–250 words	Fair Housing guidelines
Co-op Rules & Board	NYC co-op listings	150–200 words	NYC co-op protocols
Photo-Based Builder	Listings with strong visuals	180–220 words	Essential compliance
Two-Version Creator	Testing different tones	200 words each	Balanced compliance review
Summary & Headline	Portal optimization	140 characters + headline	Concise compliance
Building Features	Properties with notable amenities	160–200 words	Building regulation adherence
Compliance Checker	Final descriptive review	N/A	Comprehensive compliance review

Conclusion

These seven AI prompts are changing the game for NYC agents, making it faster and easier to craft listing descriptions for every property. The Complete Listing Description Generator is perfect for standard rentals and condos, while the Co-op Rules and Board Requirements Prompt tackles the unique disclosure needs of NYC co-ops. When working with photos, the Photo-Based Description Builder transforms images into descriptions that truly capture the property’s essence.

The real advantage lies in combining these tools. By merging a base description with compliance-focused and portal-ready summaries, agents can skip the hassle of rewriting. This streamlined approach ensures each listing becomes a polished, compliant narrative.

For luxury condos, consider including detailed building amenities. If Brooklyn is your focus, adding neighborhood transit details can make your listings even more appealing. The prompts shine brightest when they align with how you naturally talk about properties.

Experiment with different prompt combinations to tailor results to your needs. For instance, use the Two-Version Description Creator for quick-turnaround listings or pair it with the co-op prompt for properties with complex board rules. These AI tools help agents consistently create efficient, compliant descriptions that grab buyers' attention.

With these prompts, you’ll save time, maintain consistency, and deliver compelling listings - all while focusing more on connecting with clients.

FAQs

How do AI prompts help create real estate listings that comply with Fair Housing rules?

AI prompts play a key role in helping real estate listings align with Fair Housing regulations. They guide agents to use language that is clear, factual, and impartial. For example, instead of subjective terms like "safe" or "family-friendly", prompts encourage focusing on objective details such as the property's proximity to public transit or local amenities.

These prompts also promote honesty about building policies. Statements like "Board approval required" or "No sublets per house rules" ensure that listings are upfront and avoid creating unrealistic expectations. By following these principles, agents can craft professional listings that emphasize property features while staying within advertising guidelines.

Can AI tools be customized to create tailored descriptions for different property types, like luxury condos or NYC co-ops?

AI tools can be fine-tuned to craft personalized descriptions for various property types, such as luxury condos or NYC co-ops. By leveraging specialized prompt templates, real estate agents can emphasize standout features, address specific market demands, and adhere to local regulations. This adaptability allows AI tools to produce content that is precise, engaging, and aligned with the branding needs of different real estate markets.

What makes a Photo-Based Description Builder better than traditional text-based listing tools?

A Photo-Based Description Builder transforms the way property listings are created by putting visuals front and center. Instead of starting with text, agents can select images that highlight the property’s standout features and use them as the foundation for crafting descriptions. This method ensures descriptions are not only more accurate but also more engaging, as they directly tie to the property’s visual appeal.

This tool also streamlines the process, cutting down the time it takes to turn property details into polished, attention-grabbing listings. By focusing on visuals, the listings become more attractive to potential buyers or renters, increasing the chances of sparking interest and scheduling showings. It’s a quicker, smarter way to create property descriptions that truly stand out.